Writing Improvement Software

Saturday, September 27, 2014

The Ultimate Social Marketing Tool

The post I did a month ago: Social Marketing - The One Thing You Should Never Do, made me take a hard look for an even better way for Indie authors to market their books. I belong to a group of 1800 authors, so I used them for my research. So many of the books that all these authors have written are really good, so why were some selling much better than others?

Here's what I found:
The authors that were having the most success were indeed doing things that lesser selling authors weren't. The most successful authors had book trailers for their books, they all had a website that they actively kept up, and many had a blog that they kept up with at least once a week. They didn't spam social groups with links, but actually participated - however lightly, on a regular basis with most of them. They entered book contests, and were quick to take advantage of anything that resulted in free exposure such as joining certain book clubs.

Yes, I said book clubs :) Author/Reader book clubs aren't a big thing yet- I call them the best kept secret of the Indie world, so if you haven't joined one yet, you have no idea what you're missing. You can find one here  You do have to be a general member of Authors' Cave to participate as an author, but it's FREE to join and the benefits are great. You really should get in on the ground floor of this.

With this extra knowledge, I felt there must surely be a way - an all-inclusive way, to tie it all together. Oh, indeed there is! After intense searching over the past 2 months for what would be the ultimate social marketing tool, I, along with my 2 associates at  have devised an all-inclusive marketing strategy.

As an example, here is the Media Kit that Ginger did for The Dark Days Series she wrote with her daughter, Taylor. As you'll see, it contains:
  • All 4 books and their blurbs
  • Introductions to her main characters
  • An excerpt from Book 1 of her series
  • The series video trailer
  • An excerpt from the audio book
  • The author bio
  • All her social media links
  • And buy links for each book

Imagine, one link that would say all you could ever want to prospective buyers about your book(s), in an attractive layout, with all the buy links, and social media connections. It's no secret that magazines are very popular. Why? Smart marketing people know how to layout the contents with eye catching pictures and text on articles that draw readers in. Digital Magazines are even more popular.Video trailers are great, but with this you can achieve equally great results at a fraction of the cost.
With unlimited colors, text, graphics, as many pages as you need, and the ability to place video and audio in your marketing kit, the seasoned marketing experts at Authors' Cave can put together a media kit for your book(s) that will vastly improve your chances of enticing readers to buy your book(s)! You'll have a link you can post to readers and groups, the code to embed the actual eZine on your website and blog, and can also download it to share as you will.
To get the marketing experts at Authors' Cave working on your ultimate marketing kit, email a representative at