For most authors, finishing the last page of their manuscript and uploading it to Amazon is a great relief. But the reality is, you've just finished the best part of being an author. Now the hard work really begins. Being your own publisher also means doing your own marketing, and it's the one thing most authors dread more than anything. Let's face it, most authors haven't a clue what to do at this point. Well, have no fear, here I am with yet another great tip that will help you stand out.
Being on Amazon really is like being a needle in a haystack. But many authors make the mistake of underestimating the one thing that readers really do look at: the Author Page. If you aren't utilizing this tool to show off yourself and your book(s), you're wasting a valuable resource. Take a look at this author's page, it's one of the best examples I've seen so far:
Ginger Gelsheimer's Author Page
She has her picture and bio, all of her books are listed there, as well as her 2 audio versions, her blog feed comes through here as does her tweets, she has her video trailers posted, as well as an author video.
Sell yourself and you'll sell more books. If there are 5 people at the Farmer's Market selling apples and they are all strangers but one, who are you most likely to buy your apples from? Yes, that's right, from the one you know. People don't have to know you personally, or even very well at all, but knowing about you can definitely have an impact - one you should take full advantage of.